On Andy Carroll and Charlie Adam

I've said it before. If a manager doesn't like a player, doesn't want a player, it's almost always better to cut bait immediately.

But that doesn't mean I have to like it.

There's little I can add to James Tyler's wonderful piece for ESPN FC on Andy Carroll.

The new Liverpool is one of Raheem Sterling and Joe Allen. Of Adam Morgan and Fabio Borini. If you loathe Rodgers for being so swift to dismiss the likes of Carroll, at least credit him with having an identifiable plan. Unlike with Dalglish, there appears to be a crystalline method to such madness, even if it does mean Carroll's depressing demise.

Aye, there's the rub. So be it.

As painful as it is to admit, still, Carroll was a misguided purchase to begin with. Rodgers clearly doesn't believe he fits with Liverpool's future – he did everything but drive Carroll to London himself, and he probably didn't do that only because Liverpool had a match yesterday. Liverpool want him off the wage bill, and Carroll wants and needs to play regularly. And Liverpool simply can't get a better offer at the moment.

Personally, I'd still prefer Liverpool kept Carroll.

We'll see who, if anyone, Liverpool purchase with the added money, but the club will save all of approximately £3.2m (40 weeks at £80k/week), plus a rumored £1m loan fee. That's not much added to the piggy bank, as Rodgers admittedly earlier today.

Even if Rodgers has determined he has no use for Carroll, it's depressing. Carroll's 23. Liverpool paid an enormous, club record amount to sign him. And Rodgers won't even give him the chance to prove himself? That's an indescribable condemnation of Carroll as a player and Liverpool's spending under Comolli and Dalglish. And I truly hope it doesn't bite Liverpool in the ass. Carroll has more than enough time left in his career to prove Liverpool wrong, and now that much more motivation to do so.

Maybe he'll thrive at West Ham, and return to Liverpool a conquering hero and better player, with a role to play next season. Admittedly, not bloody likely. But maybe he'll thrive at West Ham and Liverpool will actually be able to sell him for a reasonable fee. That's the hope, and a distinct possibility. Or maybe he'll fail, West Ham will be relegated, and it'll be that much harder to find someone to take him off Liverpool's hands. That's a frightening prospect, but not as frightening as the concern that Liverpool will actually miss his few-and-far-between goals. But we'll get to that.

Adam departs for similar reasons, on a smaller scale, and permanently, transferred to Stoke for an undisclosed fee, most likely somewhere around £4-5m. Another of last season's scapegoats – right or wrong, right and wrong – another who didn't fit with Rodgers' future. I'm less sorry to see him depart, mostly because Liverpool should have more than enough in midfield to cope thanks to the Allen and Şahin additions. I'm still sorry he got more criticism and less credit than he deserved, but mostly I'm just relieved I won't have to tortuously defend his flaws any more. Can't help but wish Charlie luck, no matter how much I detest Stoke, because he should fit very well in that squad. And will probably punish Liverpool when Liverpool face the Potters this season because that's what happens.

Adam (and Spearing) aside, I still can't help worrying about squad depth. Maybe there will be a late purchase to ease concerns, but eight players have departed – Carroll, Adam, Spearing, Bellamy, Kuyt, Maxi, and Aurelio (even if Aquilani barely merits mentioning) – and four have come in, one only on loan for a season: Allen, Assaidi, Borini, and Şahin. It seems Sterling has a large role to play this season, so maybe we should call it five. More specifically, Liverpool have gotten rid of four forwards – Carroll, Kuyt, Bellamy, and Maxi – who played 8593 minutes and made 149 appearances combined, and scored 29 of Liverpool's 79 goals last season. If you add Adam's stats to those four, they contributed 39% of Liverpool's goals last season (31 of 79) and 39% of Liverpool's assists (22 of 56).

Scoring goals have been an issue, the issue, since the beginning of last season. And now, Suarez, Borini, and Morgan are Liverpool's only central strikers. Eccleston does not count. Eccleston will never count. Adam Morgan made his senior debut yesterday. Liverpool signed 18-year-old prospect Samed Yesil yesterday as well, who's just a month younger than Morgan, but his first interview for the official site suggests that he's a ways away from first team action, making just one late substitute appearance for Leverkusen last season. He'll almost assuredly spend the season with the u-21s. It's no surprise that Liverpool are currently scrambling around like a last-minute Christmas Eve shopper trying to buy a forward. We'll find out if it comes to fruition within nine or so hours.

As much as I regret Carroll's loan, it's the manager's decision, and an identifiably new era. And the manager's clearly decided Carroll has no role to play in it. Carroll and Adam were two of Comolli and Dalglish's marquee signings. I doubt Liverpool are consciously ridding themselves of the last regime, but you can't help but wonder, especially with yesterday's mooted Henderson for Dempsey swap deal – a deal with makes less than zero sense and is hopefully massively incorrect. The new regime's regime's strategy is simply far, far different than the last one. Which is probably the point.

Do you trust Brendan Rodgers? FSG sure seems to.

The Night Before Deadline Day

Twas the night before deadline day on Merseyside
All the creatures were stirring, with Jim White as our guide
Carroll was loaned out, Liverpool's cupboards were bare
But everyone knew soon a striker'd be there!

The ITKs logged onto Twitter and said
Rodgers promised a signing, we'll get a new Red!
A new number nine, one who can score a big goal
The last was a bust, he ran like a foal

Now Llorente! Now Sturridge! Now Cavani and Messi!
Now Huntelaar, Lewandowski, Loic Remy, or Dempsey!
To Sky's Transfer Ticker, that fine yellow bar!
To the top trending topics, they'll know who they are!

And on my TV and on my computer
I saw every name and heard every rumor
One had to be true, which one could it be?
It's almost deadline day, I can't wait 'til I see!

The timer counts down, soon Big Ben will toll
And we'll all know the striker who'll score that big goal
Jim White will come on with a grin and he'll say
"Happy Deadline Day all, Liverpool just bought Pelé!"

On Maxi, Summer Signings, and FSG's Business Model

Well, while waiting on pins and needles in the hopes that Liverpool have signed Fabio Borini (look, there's a picture of him in training gear!), we get news that Maxi Rodriguez's inevitable exit has finally come to pass.

Which Liverpool did an excellent job of promoting, as has become par for the course. While everyone's waiting for Borini news, Liverpool's Head of Content tweets this:

Transfer news at 6pm on lfc.tv

— Paul Rogers (@PaulRogersLFC) July 13, 2012

Everyone clicks, everyone goes to the website, everyone freaks out in anticipation. Nope, not Borini, not Dempsey, or not any of the other multiple names perpetually linked. Maxi's exit. At least we know where Liverpoolfc.com's priorities lie. Website hits.

It's not that Maxi – or Kuyt, as I wrote about five weeks ago, prompting many of the same squad depth fears – is irreplaceable. As many, many have already said, Maxi was criminally underused, with Liverpool's joint-best shot conversation rate and best league goals-per-minute rate last season. But both he and Kuyt are over thirty, had increasingly smaller roles last season, and were on comparably high wages considering each's relative value. This always seemed likely, as much as Maxi will be missed both on and off the field.

It's not even that Liverpool haven't signed anyone yet, despite the squad leaving for its US tour next week, despite the Europa League qualifiers beginning in just under three weeks, despite Liverpool having signed at least one player by this point in every summer transfer window over the last decade. And don't even start that Aquilani and Cole are like new signings because, come on. Let's be serious here. The lack of incoming players are obviously a concern, but it's an explainable one: Rodgers is still getting a handle on the squad, the Euros dampened business across the market, etc. Borini almost assuredly will be announced soon [Update (2:30pm): That didn't take long.], if not later today. And others will follow.

Still, as @AvoidingTheDrop cleverly quipped:

Number of additions made to Liverpool squad to replace three depth players: 0. Number of new social media initiatives by LFC this summer: 3.

— Avoiding the Drop (@avoidingthedrop) July 13, 2012

The perception is that LFC (read: FSG) care far more about commercial deals and the wage bill than the actual football. Granted, at this point, it's still perception, arguably reactionary perception, but the prevailing perception nonetheless. And with the season soon to start, frightfully close to becoming reality.

Of course, we were warned. A guest post from friend-of-the-blog Mike Anton said as much 21 months ago. The relevant section:

Boy, Do They Like Making Money: Their home field, Fenway Park, was first built in 1912, which they still use. It's an ugly matchbox of a stadium that people now consider "quaint" because they're too nice to use "horribly outdated." Most ownership groups who wanted to purchase the Sox in '03 were going to tear it down and build a new stadium. But not these guys! They believed that the park was the franchise, so they decided to keep the old barn because they couldn't envision a franchise without it. [Editor's Note: Please ignore the use of the word "franchise." A can of worms better left closed.]

Then they whored that thing out as hard as they possibly could.

The place only holds roughly 35,000, while most comparable stadiums fit 55,0000, so seats were placed everywhere. On top of the Green Monster, the space-saving giant wall that is meant to simulate a wall 380 feet away, there are now rows and rows of seats (at $200 a pop). There are new expensive club seats, banners and ads all over the Green Monster and anywhere else you look, corporate sponsorships all over the place. After games, on their own TV network, the Red Sox cut their post game show in half so they could sell "exclusive" naming rights to two different companies, one to their "Red Sox Post Game" show, and one to their "Post Post Game" show. They have a fan club named Red Sox Nation that costs about $20 a year, and a couple years ago they had a novelty "name the President of Red Sox Nation" vote....that cost 99 cents per vote.

That last paragraph sounds vaguely familiar. Especially given FSG's announced preference for renovating Anfield.

Just look at the stories on Liverpoolfc.com at the moment. Sure, there are articles on Maxi's departure and routine fluff about or from Henderson, Flanagan, and Enrique. But there are also links to the US Tour and Auto-Ticket Scheme – give us your money! – an announcement about Garuda Indonesia as the new official airline partner, a promotion for the new monthly magazine, a promotion for the television channel, and slide-show of kids in the new Warrior kits. A slideshow. Of little kids. In the new kit. I utterly despair. The football-to-business ratio is almost exactly split right down the middle.

Let's make no mistake about it. FSG are running a business here. But whether they're running a football club remains to be seen.